ROGER WHIPP – GRAPHIC DESIGNER
Seasonal graphics and catalogue for the Clarks Originals range. Building on the brands long standing connections and parallels with music. This season focused on live performances, so late nights, spotlight stages and sticky floors were all used to capture the spirit of this iconic brand and it’s wearers.
Work completed whilst employed at Taxi Studio.
Environmental graphics for Friska, a nationwide chain of breakfast, lunch and coffee places. The challenge was to make the stores easy to navigate and to introduce and educate customers about the Friska brand, the food they offer and some of the great causes they support. All this needed to be done without losing their independent spirit and to help them expand and grow nationwide in a consistent and considered way.
I love a good logo, whether it’s for a new start-up or an established brand looking for a refresh, there’s always a creative opportunity to be had…
The School wanted an identity that helped to celebrate it’s place in the local town and community and visually brought to life their mantra of ‘Lighting up learning’. The solution drew inspiration from the iconic hills surrounding the town, a view familiar to anyone who has attended the School.
An opportunity to have some fun with the stationery for Wavedreamer a surf / coastal media production company. Capturing the playful escapist nature of the company and the services they offer.
Coffee packaging and campaign materials for Friska, a nationwide chain of breakfast, lunch and coffee places. Friska source and serve great coffee and wanted to extend this offering beyond their stores by selling a range of their own blends and roasts and accompanying ‘home brew’ supplies. There is now no excuse for bad coffee.
Those who know me know I have a sweet tooth and a massive weakness for all things sugary. This was the perfect opportunity to have some fun and add character to these two packaging ranges, and yes of course there was plenty of first hand market research, yum.
Work completed whilst employed at Taxi Studio. Image copyright Taxi Studio.
Website for a CNC joinery firm. The firm are proud of their precise, efficient and forward thinking working methods, whilst still upholding traditional craftsmanship skills and knowledge. The solution brings these two worlds together to create a site that truly captures the Paneltech approach and offering.
Site build by Dogleg.
Loyalty App design and launch materials for Friska, a nationwide chain of breakfast, lunch and coffee places. Transferring their legendary customer service into a digital environment.
App build by 5loyalty.